Hi! I'm Jackie Zembek.
I’m a Los Angeles–based designer with a background in marketing and product development who focuses on building visual worlds, not just individual assets. My work centers on translating ideas, stories, and emotions into cohesive brand experiences that feel intentional, immersive, and human.
What I Do
Logo Design
Print Design
Social Media
Increased client engagement by an average of 5.6%, with video content driving up to a 250% increase in views.
Product Design
Art & Illustration
Brand Design
Featured Projects
Big City Bagels
Logo Design, Print Design, Illustration
Challenge
Big City Bagels had strong brand recognition, especially through its iconic red bean symbol, but the overall identity felt overly clean and corporate. The challenge was to evolve the brand into something warmer and more handcrafted while preserving the equity and familiarity of its existing visual assets. The red bean needed to remain recognizable, but be reframed within a more human, story-driven system.
Goal
Shift the brand from corporate to character-driven, making the space feel authentic, handmade, and emotionally inviting, without losing what customers already loved and recognized about the brand.
Process
II treated the red bean as a visual anchor rather than a logo element that had to dominate every layout. By pairing it with hand-drawn illustrations, custom typography, and more organic compositions, I recontextualized the symbol within a warmer, more expressive brand language. The design system focused on texture through illustration rather than surface treatments, creating a sense of craft without feeling forced or artificial. Every application was designed to feel like part of a story happening inside the shop.
Deliverables
The final identity keeps the red bean as a recognizable signature while transforming the overall tone of the brand. Storefront graphics, window clings, signage, and printed materials now feel playful, human, and lived-in. The space shifts from feeling corporate to feeling local and personal, strengthening emotional connection while maintaining brand continuity and recognizability.
Solarize
Brand Design, Typography
Challenge
Sunglasses brands often focus on product features, but rarely communicate how light feels. The challenge was to design a brand identity that translated the emotional and sensory experience of light, contrast, and clarity into a visual language.
Goal
Create a lifestyle-driven brand world that turns Solarize from a functional product into an immersive visual experience rooted in sunlight, movement, and atmosphere.
Process
I built Solarize as a visual system centered on warmth, contrast, and tactility. Hand-drawn typography, bold color blocking, and cinematic photography were used to mirror how the lenses enhance perception. I explored how typography, pattern, photography, and experiential environments could work together to express the brand’s core idea: seeing the world differently.
Deliverables
The outcome is a fully realized spec brand that functions as a complete visual universe. From custom typography and color systems to campaign imagery and experiential concepts like the Light Lab, Solarize becomes more than a product—it becomes a sensory environment. The brand communicates energy, warmth, and clarity through every touchpoint, turning a functional object into a lifestyle experience driven by mood and atmosphere.
Aladdin Rugs
Brand Design, Creative Direction
Challenge
Aladdin Rugs is a heritage brand rooted in craftsmanship and history, but its visual identity felt static and dated. The challenge was to honor its legacy while reintroducing the brand to a contemporary, design-driven audience in a way that felt immersive and emotionally resonant.
Goal
Reposition Aladdin Rugs as a heritage luxury brand that tells stories through space, imagery, and atmosphere, transforming the brand from a traditional retail identity into a cultural and experiential one.
Process
I approached the brand as a narrative system, treating each rug as a piece of art and each campaign as a chapter in a larger story. Through cinematic composition, rich color palettes, typography inspired by classical forms, and environmental applications, I explored how branding could exist beyond print and into physical, spatial experiences.
Deliverables
The final system reimagines Aladdin Rugs as an immersive storytelling brand. The identity lives across large-scale environmental applications, out-of-home concepts, and spatial branding that transform the brand from a static retail presence into a living experience. The result is a visual world that bridges traditional craftsmanship with modern luxury, positioning Aladdin Rugs as both culturally rich and emotionally compelling.
CodeMax
Creative Direction (Concepting & Moodboards)
Challenge
CodeMax is a highly established medical billing company with over 20 years of trust and credibility in the behavioral health space. The challenge was to evolve their visual identity away from a standard, clinical “medical software” look and toward something more distinctive and memorable. They wanted a brand presence that still felt authoritative and professional, but elevated; leaning into a refined, hospitality-inspired, and luxury-adjacent aesthetic that would set them apart in a crowded, visually generic industry.
Goal
The goal for SpeedXMedia was to reposition CodeMax as not just a billing service, but a premium partner in revenue management. The brand needed to communicate calm confidence, clarity, and control, while feeling aspirational and emotionally resonant. The visual language had to signal trust and experience while introducing a more cinematic, lifestyle-driven tone that made the brand feel intentional, modern, and unmistakably high-end.
Process
I developed the creative direction by building moodboards and mock campaign concepts that explored how traditional symbols of service, trust, and organization could be reframed through a refined visual lens. Drawing from environments like tennis clubs, boutique hotels, concierge services, and classic luxury spaces, I translated billing into physical metaphors; keys, desks, files, tennis courts, and spa-like settings; turning administrative efficiency into something tangible and visually engaging. These concepts defined the lighting, color palette, typography mood, composition style, and overall atmosphere that the design team later used as the foundation for the website.
Deliverables
The final outcome was a cohesive creative framework that guided the entire CodeMax visual identity. The moodboards and campaign concepts established a premium, hospitality-inspired direction that transformed medical billing into a brand experience rooted in confidence, clarity, and control. This direction directly informed the design team’s execution of the website and marketing visuals, resulting in a brand presence that feels elevated, distinct, and emotionally engaging while maintaining the credibility and trust built over decades.
Case Study
01 Project Statement
Create a vibrant and playful tarot card deck that captures the essence of the 1960s and 1970s space age aesthetics. Inspired by the iconic advertisements of the 70s, each card will be a cohesive collage that seamlessly merges imagery and illustration to reflect the meaning of the traditional tarot cards.
This project aims to offer a light-hearted and whimsical twist on the classic tarot deck, making it a delightful and visually engaging experience for users.
