Jackie is a Los Angeles-based designer with a passion for visual storytelling. She crafts brands with tons of personality, and visuals that leave a lasting impression. With a background in marketing & product development, her designs are rooted in strategy.
Recent Work
Mirakuru is a Japanese skincare brand that values the concept of slowing down and relaxing. The branding aims to inspire moments of pause, making skincare a ritual. Soothing pastels and organic shapes combine serenity and luxury.
Mirakuru
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Blume is a floral perfume brand, but these aren't your mother's florals. The daring, unexpected combinations of each scent will have heads turning. The branding aims to combine the classic elegance with a bit of edge.
Blume
Poppey's is an exciting new cereal redefining breakfast and making mornings fun. The branding is vibrant, playful, and exciting, and the retro illustrated characters add a taste of nostalgia.
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Poppey's
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Fluffy is a healthy whipped cream brand that aims to give a classic treat a cool girl makeover. To target its age 18-27 female target audience, the branding is bold, clever, and chic.
Fluffy
Additional Work
Project: Retro Tarot Card Deck
01 Project Statement
Create a vibrant and playful tarot card deck that captures the essence of the 1960s and 1970s space age aesthetics. This unique deck will blend vivid illustrations and dynamic photography, with a majority of the imagery generated using Midjourney, to evoke the nostalgic charm of that era. Inspired by the iconic advertisements of the 70s, each card will be a cohesive collage that seamlessly merges imagery and illustration to reflect the meaning of the traditional tarot cards. This project aims to offer a light-hearted and whimsical twist on the classic tarot deck, making it a delightful and visually engaging experience for users.
Music Video Graphics
Title Card
Subtitles
Quote
End Card
Animated Advertisement
Project: Black Swan
Movie Poster Redesign
Completed in Design 202, this project assigned students to redesign an existing movie poster with a new purpose or message in mind. I chose to explore Black Swan, a film rich with themes of womanhood, obsession, and the strive for perfection. With this redesign, I aimed to highlight the artistry of ballet with detailed illustration, while subtlety conveying the darker tones of the movie through design.
Project: "One With Nature" Animated Gifs
Product Development
Liquid Death Product Proposal
Warner Bros. Discovery
Product Development Internship
For this branding and product development project, our team undertook a comprehensive brand audit of Liquid Death, a disruptive beverage brand known for its unique positioning. We conducted surveys and focus groups to deeply understand consumer perceptions and identify opportunities for innovation. Based on our findings, we conceptualized and analyzed three potential brand extensions, and developed a promotional strategy for the winning product.
Click to download full WBD
sample work document.
Marketing
Alpha Phi Sorority Recruitment Video
Painting
